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Wednesday , 18 May 2022
                 
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The Benefits For Hotel Companies When Using A GDS Or Global Distribution System

All hotel companies know that they have to use a GDS or Global Distribution System to get ahead in the competitive travel industry. This technology has been around since the 1970s and is vital for any firm whatever the size of the business. A GDS is a computer network that provides details on rooms, rates, discounts and inventory or availability. This important data is sent to a number of airlines, rental car companies and crucially to travel agents. Having this itinerary in one place is very helpful to hotel companies as well as OTAs or Online Travel Agents. There are many advantages for an accommodation firm when they use a GDS.

Firstly this is a wonderful form of marketing that quickly puts out all the information about a residence to numerous customers. This is a great investment as once the hotel company is exposed online it can be discovered by potential guests, who can in future book directly on the website. The packages that are available are the most helpful part of a GDS, as guests can book their air ticket, hotel room and car rental or other travel plans. What hotel firms gain from this is they can reach an audience that perhaps they would not normally be able to get. They can then get a mix of customers that include families and working and leisure tourists.

Another fantastic advantage of a Global Distribution System is that it can handily update product information in real time. When room rates change then managers can offer this immediately through special deals or packages. The OTAs will see these alterations right there and then and can provide these offers to their customers. This computerised system has a further benefit that it also saves a lot of time allowing a stream of information to be passed on quickly. Using a GDS is a wonderful way to promote a hotel business online.

Allowing a hotel’s website to be available through GDS providers is vital to make sure that it gets enough exposure to the buying public. The aim is to naturally get loyal customers so firms must provide amazing service so that the guest will sign up to newsletters to learn about deals. They can then return to the accommodation and next time they will hopefully book on the hotel website, which will mean that customers do not reserve a room on third-party sites such as Kayak, Trivago and TripAdvisor. A GDS is a very useful tool that should definitely be used by hotel businesses to put their name out there for customers to discover.

The superb workers at World Hotel Marketing can certainly help with creating an amazing website for customers to enjoy. They can also pair up hotel businesses with leading channel managers including Rate Tiger, Parity Rate, XYZT and Ezyield. There are also numerous chances to link with firms such as American Express (Global Business Travel) and HRG (Global Hotel Programme). Hotel firms will need to expose themselves to a GDS because it is a guaranteed way to get customers. This will mean once they have those guests they can encourage them to directly book on their site, which will reduce future commission costs.

This post was written by

Fergus Brandon – who has written posts on All Here.
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